Interactive Marketing Essay Example | Topics and Well Written Essays - 500 words

Interactive Marketing - Essay Example He emphasized that the then unthinkable systems will emerge in the future as just in time interactive marketing systems with features that shall fulfill all the dimensions of interactivity defined by him. Coviello and Milley et al. (2001. pp22-23) argue that the interactive marketing is the "new" type of marketing and all the rest methods are "traditional" types of marketing. The forms of interactive marketing presented by the researchers are business to consumer, inter-personnel commercial, fully interactive collaboration, network, and business to business. Brodie and Winklhofer (2007. pp3-4) presented the new marketing strategy called e-Marketing penetration that is carried out through four methodologies - Database Marketing (using database tools to target customers in a segment or micro-segment), Transactional Marketing (traditional marketing but through electronic means), Interactive Marketing (electronic interactions between employees and customers) and Network Marketing (develo ping relationships with customers & firms within an on-line network).